Nowadays people shop more from online stores and less from malls and markets. Given the benefits that online shopping offers, it is only natural for people to shun the idea of shopping from physical stores.
However, this was not the scene a few years back. The change in the perspective of shoppers came gradually. And, a bigger credit for this change goes to the product description writing.
Earlier, people would hesitate to buy anything from online stores without physically checking it. But, the description of the product on sale written below the product gradually convinced people to hit the buy button. Lucrative content beautifully describing the product and its features made it impossible for the shoppers to resist their urge to online shopping. Such is the power of content.
Organic Traffic - Increase
Bounce Rate - Decrease
Average Visit Duration - Increase
Pages Per Session - Increase
The description of the product exerts influence on the minds of the shoppers. If the product is described in an enticing manner, no matter what it is, people definitely buy it. Conversely, however amazing the product is, if the description written below it is not tasteful, the buyers tend to turn a blind eye towards it.
Having said that, we would like to introduce you to the marvelous e-commerce website content writing services by digifix.
We Address Your Target Audience
Convincing the buyer to click the buy button is not child’s play. Where the e-commerce websites lack the presence of a salesman that somehow convinces the customers to buy the product, product description content works as a salesman.
But, creating such alluring content is a backbreaker. It requires a great deal of contemplation over how to put the product in words that could best describe it. Our writers, at digifix, do this work for you. They know the artistry of playing with words and creating captivating product description content.
Our writers meticulously put the product description content together to make it more tempting.
The copywriting services by us are curated to garner maximum benefit to your portal. Our writers create content that addresses your target audience.
While creating the content, our writers reflect on several questions like:
- Why is the buyer on your page, in the first place? What would he be seeking? How can you help him get it?
- What would be the other things that could appeal to the buyer?
- What would attract him the most about your store?
- What features of the product would attract the attention of the buyer?
Understanding the personality of the buyer with these questions further helps our writers to create content that could answer each one of the questions.
We Stress The Benefits Of The Product
Our product content writing highlights features of your product that could make it more appealing to the eyes of the buyer.
Our writers don’t just write about the specifications of the product but create content stressing the benefits that the buyer could have after using your product. This increases the likeliness of the buyer hitting the “buy now” button.
We Use A Lot Of Powerful Words
Product description copywriting is all about appreciating the client’s products but we do it a little differently and more effectively.
Our skilled writers use a lot of powerful words in the content that manage to gain the attention of the potential buyers. These words, as well as phrases, spark a natural emotion in the buyers.
These words express the quality of the product in a more elaborate manner and this catches the fancy of the buyers and convinces them to buy the product.
Our writers use powerful words like amazing, blissful, breathtaking, excited, eye-opening, grateful, jaw-dropping, miracle, stunning, sensational, wondrous, wonderful, etc to create an impact over the overall content and gain the fancy of the readers.
We Use Friendly And Simple Language
E-commerce websites are used by all, whether it’s a school-going kid or a mother of three and hence, we use easy language that could be understood by the average population.
Our prolific writers use a very simple tone to ensure that everyone thoroughly understands what the product is all about, all its features and specifications. They use a conversational tone that is engaging and convincing.
We Create Readable Content
No customer has the time to read the long paragraphs describing a single product. The majority of buyers simply run their eyes across the content and this poses a major challenge for the e-commerce portals. However, if you avail of our e-commerce content writing services, this would not be a threat to your business goals.
Our writers know the knack of putting efficient content that could engage the buyers from the very first moment they rest their eyes on the descriptive content. They break the product description content into folds to ensure that the readers go through every single detail without getting irritated and in a way that could not consume too much time.
They offer everything that the buyers seek. Our writers break the information down in bullets and numbers with short paragraphs, which makes it very convenient for the readers.
We Offer SEO-Friendly Content
Whether it’s a long article, website content, or product description; to create an impact the content has to be search engine optimized.
Our writers provide SEO-friendly content which helps you to get visibility in search engines and ultimately increases your sales. The writers use the search terms that are commonly used by buyers when they look for products on the internet.
The writers at digifix are well-versed in creative product descriptions writing, If you have an e-commerce portal and looking for Amazon product description writer, contact digifix.
Our team of professional SEO experts is the perfect partner for a successful business partnership.