A brand’s official website can speak all about it in today’s digitized era. Customers can know about and clear their queries about the organization within a few minutes. One of the primary sections with the highest probability of visiting is the Contact Page.
However, the developers often commit some mistakes while designing this page. As a result, despite clicking the Contact Us quick link, the users are dissatisfied, leading to non-conversion of leads. Thus, in this post, we have mentioned some common errors regarding the Contact Page. Furthermore, we have also provided Conversion optimization tips.
Poorly Designed Contact Forms
Many a time, the links in the contact forms are broken. This implies that the Submit button is non-functional or the webpage shows error messages despite corrections. Moreover, if your contact form asks for too many fields, users may not have that much time.
If they want to clear a query, they want a quick response, and irrelevant fields marked mandatory can be an obstacle in conversion. So, you should think from your target audience’s perspective and retain those necessary fields.
No other Contact Details
Another mistake that developers make is not mentioning any other contact point than the form. Some customers may prefer calling you or mailing you than filling out the form. Thus, you should mention your telephone number, e-mail address, or even physical address.
If sharing your number or e-mail id is not feasible, there is no compulsion. Instead, you can provide your social media profile’s links to enhance Conversion optimization. The important point is to provide some contact details where users can get in touch if they do not want to wait for the form’s reply.
Not responding to Filled Forms
Once the customer has filled the form you designed for them, they expect the quickest response. Unfortunately, many portals do not track the filled forms. Even if they do, they do not do it regularly. Therefore, the query may be no more valid or relevant to the user when the team addresses it.
You should ensure a routine to check the filled-up forms. Also, it would help if you prioritized the response time based on the urgency of the queries. This way, you will never lose a conversion.
Your Contact page should convey to the customers about your authenticity. Any doubts in their minds can lead to non-conversion. Knowing that your target audience will surely visit this section, you must take care while designing it. We provide the best Conversion optimization services, and our technical experts shall guide you correctly. Connect with us today!