As per the stats, more than 90% of consumers search for a local service over the web before visiting a store. Most of these searches are through mobile devices, and the business is 80% more likely to get a phone call within a few hours of searching. Hence, the first target of every business should be to target the local audience. Reach them and let them spread the word about your brand.
If you are not investing time, money, and effort into your SEO strategy, you will lose valuable leads and sales opportunities. Local SEO is the process by which you can improve your visibility in the local search results. It works best for the local businesses and the retail stores that depend on the daily footfall for sales. Where the regular SEO focus on global brand identification, the local SEO focus on the search results saying “near me”.
Why is Local SEO Fruitful For Your Business?
There are multiple ways in which local SEO services can benefit your business.
Local searches are more likely to turn into a sale. That is why the conversion rate of local SEO services is higher, and it helps get better ROI than you expect. In addition, if you build trust with the local audiences, they would always choose you rather than making a random purchase online. You can get Google My Business for local SEO done to maintain your spot on the top.
You can get better leads with very little investment. SEO doesn’t involve any printing costs like the banners, posters, and other things you use for local advertising. Moreover, you also do not have to run any paid ads in local SEO for better visibility. Stats show that more than 90% of the local mobile searches include the keyword ‘near me and the local SEO targets it pretty well. A local SEO company in Gurgaon can assist you in the same.
More customers mean more Google reviews. Needless to mention here that reviews help create credibility for the brand. After checking these reviews, people will get an idea about your services and decide whether they want to shop from you or not.
Once you target the local customer, recurring sales are bound to happen. A person who finds you on Google and gets satisfactory services from you will definitely visit you more often. Even if he tries to look for another option but finds you on top, it eliminates the chances of him going elsewhere. A local SEO marketing company can help you retain that position.
Just because it comes in paid marketing doesn't mean it will cost you a fortune. On the contrary, if you choose the right team to run your campaigns, you can reduce the cost per lead to a considerably lower amount. Moreover, the prospects and the revenue that you generate will make it all the more worth it.
There are countless benefits of investing in a PPC campaign. But to get effective results, you need an expert team! A team that works dedicatedly on improving your marketing strategy. Moreover, experts use PPC to improve your brand presence and multiply your revenue. digifix provides you with exactly that and in the best possible ways.
Listed in Google’s 3-Pack: Google 3-Pack means coming in the top three search results. It is a great deal to achieve this through local SEO. It works as people are likely to shop from these brands. Local companies emphasize coming in the Google 3-pack as it gives maximum brand visibility.
The list of benefits that you can get from the local SEO services is endless. However, to get all these benefits, you need to hire a team like digifix that can fix all your SEO issues and help you rank higher in the local search results.