Have you ever felt the need for an SEO clean-up strategy to declutter your business website because it has too much obsolete information or too many unwanted pages? Well, the answer to this question might be a “yes” for most of you.
As your business grows, so does your website. With more blog posts, product pages, e-commerce listings, contact pages, etc., you are making your website heavier. Let’s quickly discuss some tips for a typical SEO company in India.
§ Begin with cleaning up of the structure
First, begin with a site audit to understand the issues from the perspective of a search engine for digital marketing. The structure of your site makes a lot of difference in the search engine ranking.
- Site Menu: Keep the main tabs as minimum as possible for easy navigation.
- Content: The content on your website should only reflect crisp information about the business, which viewers can easily comprehend. Also, take feedbacks from the stakeholders for better ideas on the content.
Apart from this, the clean-up should also be backed by data on the country’s performance in digital marketing.
You can now start cleaning up the site structure after gathering the above information. Ensure that your website stands out amongst the competitors.
§ Eliminate bad links
Simply put, any link on your website that intends to manipulate page ranking is known as a “bad” link. Once the bad links to your site are identified, try to contact the website hosting provider to get them removed.
If it fails, you can request Google not to count the identified bad links against you or disavow links. However, disavowing links would be the last resort as far as Google is considered.
§ Delete or digress broken links
Broken links lead to a non-existent page or out-of-date pages on/outside your website. These broken links are traceable using the crawl errors report in the Google search console and are easily removable. You can search the steps to remove through google search.
§ Image enhancement
Images on the website are the first attention catcher for visitors, so; it is essential to optimize them on your website. Ensure that the images are compressed and don’t take long enough to load, especially on the mobile site.
Additionally, ensure to update the image alt text as it is a great way to incorporate keywords into the page and help to improve your website’s SEO in India.
§ Erase duplicate metadata
As more pages are added to your website, it ends up repeating the title tags and meta description eventually, affecting your site quality. Your crawl data will identify which pages include it. Eliminating this duplicate metadata will boost your rankings.
§ Check everything’s working
Check if every part of your site is working effectively because if not, visitors become agitated and leave the website, increasing the bounce rate further, affecting your site ranking.
Make this a regular exercise, and you will see the benefits of SEO through increased organic website reach and satisfied visitors.