Many brands today are interested in quality journalism as media is a critical channel to make customers aware of them via news. However, the distribution of mass content is not that simple.
Dealing with context related to current affairs results in high hit rate values.
Placing relevant matters, such as events and statistics, plays a key role in content creation. Below are some methods to create content worthy for the press.
Focusing on insights and facts
Your brand may deal with many generic subjects, but these may not attract the newsroom. Therefore, contextualizing the latest events or data is necessary. For example, you may use the breaking news about Jack Dorsey’s departure from the CEO’s role at Twitter.
Please find some questions below to help you in this procedure.
Question 1: How do identical statistics or events fall in comparison?
Assessing and comparing events is a useful method for contextualization.
For instance, many brands may discuss hurricane seasons in a general way. However, an out-of-the-box comparison would be to ask readers about these seasons during their birth. In this way, readers will connect with your content.
Nonetheless, the below questions are also effective in this regard.
- Industries: What is the effect of tidal waves in contrast to hurricanes?
- Geographical locations: Which location suffered the maximum damage?
Question 2: What about the local inferences?
Many a time, the general audience is targeted to discuss content. However, the local audience also needs to be involved in the discussion. Thus, it would help if you worked on particular areas related to your topic. For example, climate change in local areas can be a good topic for contextualization.
Nonetheless, if your brand is national or international, you can incorporate data related to countries, ZIP codes, etc. Thus, readers can select their relatable data while reading.
Question 3: What are the unheard facets of the topic?
You can touch upon the missing parts of the event by linking other relevant stories. For example, you may put forth the effects on different industries when discussing climate change.
Here we have mentioned some relevant questions about the wine industry.
- Cultural placement: How does wine affect the culture in various nations?
- Demographics: Which sector gains maximum profits from manufacturing wine?
- Industries: What is the effect of vineyards on tourism?
The approach of contextualizing content based on recent events helps you refer to it again in the future. This will help you re-promote your brand when a similar event occurs again.