Creating the Google business profile is vital for every brand and service provider as it improves their search engine ranking. Moreover, you can also pin your store location on Google maps with this profile, giving accurate directions to your customers. Thus, it is the best SEO strategy that gives fruitful results and expected engagement for your brand. With time, Google business profiles have started offering many features that have made it easier to run a business. For example, you can get queries through direct messages and calls; share directions, photos, and information about your brand with your customers.
Setting up a Google business profile
Connect with a reputed digital marketing company that can help you set up your business profile on Google. And your business can get live on Google! After that, people looking for your business can find all the information on Google, and they can also leave reviews and feedback.
The significant thing about your Google Business Profile is that you have to be careful with its use. You may open your account one day and find that the google team has suspended it. You will not even know what you have done wrong, creating a panic-like situation. If you ever come across such a situation, remember Google does it only when you have broken some rules! You would have done it unintentionally due to the lack of awareness!
So take the help of the professionals to get it done correctly.
Google will not tell you what you have done to get suspended; you would have to do your own research to find out where you went wrong and how you can mend it. So, let us fill you up with all the possible reasons behind your Google business profile getting suspended.
Reasons for Google Business Profile Suspension
High-risk Categories
There are a few categories that Google put under the high-risk category. If your business also comes under this, you may often experience suspensions. Some of the brands that fall into this category are plumbers, locksmiths, tree pruning services, landscapers, and the list is never-ending. In addition, these categories have multiple fake profiles, which can confuse the customer. Thus, Google doesn’t spare even the slightest mistake you make if you own one of these businesses.
The only thing you have to do is stay vigilant, provide authentic information, and avoid making the mistakes that can put you in trouble.
Keyword Stuffing
Some businesses commit the mistake of stuffing keywords in the business name or description section. They do so because this listing is fruitful to improve the SEO ranking, and if you utilize it smartly, you can fetch a lot of customer engagement and business through it. However, poor keyword stuffing will get caught by the team, and they will immediately suspend your account. You may get away with breaking the rules for some time, but it wouldn’t last long.
Improper Address
Some people put a wrong business address by only giving them information about the PO Box number! You know no business can run through a post office! So if team Google sees you doing these nuances, they will suspend your account with immediate effect. So you need to put the elaborated address, with the pin, street name, number, and everything satisfying your user and the team at Google.
Online Store Only
Google Business Profiles (GBP) is only for businesses having a physical existence. You will give the details of your store or the service location to be an authentic service provider on Google. Whereas, if you only run an online store and have no physical presence, you are close to getting suspended anytime the team finds out about you. Understand, online businesses have no location, so there is no chance the team will let you list yourself as a physical business on the search engine.
Business Detail Duplication
If you already have a business profile on Google, do not try to create a new one! It gets considered as detail duplication, and one of the IDs will get the suspension. Usually, the unverified ID gets blocked, but they can also suspend a verified business.
These are the prime reasons behind the suspension of your Google Business account. Keep these reasons in mind, and try to figure out where you went wrong if you ever face a rejection. You will definitely find a mistake or a flaw in your profile, correcting which you can request the team to resume your account.
If you still find yourself stuck, you can seek help from expert digital marketers who understand how to handle the Google business profile and can help remove the objections on your account.
Listed above are the probable reasons for the suspension of a Google account. There can be multiple reasons for it. So, rather than working on disaster management, work on eliminating the chances of a disaster occurring. You can begin by reading the guidelines Google has set for your business niche. Keep them in mind while setting up the profile and reduce any chances of getting suspensions. Stay vigilant, and do everything following the guidelines to enjoy all the perks that your business profile on Google can offer.