One of the vital parts of a successful SEO strategy is to build a keyword map for the website. You would need help from effective and result-oriented SEO keyword mapping tools available in the market. If the term is new for you, or you have never searched for anything like this before, it is ideal to start by educating yourself.

A keyword map is a set of keywords or phrases relevant to your business. Experts find these keywords after conducting thorough market research and considering the analytical reports of your brand. The idea is to boost the site’s overall SEO quality and online visibility to improve sales.

This guide includes elaborated details of what a keyword map is and how the online keyword mapping tools can help businesses grow their online reach exponentially. 

What Are SEO Keyword Mapping Tools?

A keyword mapping tool is a software setup that helps in effective keyword research. It is thorough and much more insightful than the audits that a team does for other aspects of a business. These tools conduct market research to understand which keywords are most trending and check the analytic reports of the brand to choose keywords that your SEO team should focus on. It helps you rank your site higher in the SERPs by boosting your SEO performance too many folds.

There are countless tools in the market, each varying in functionality. Some of the basic features of the keyword mapping tools are:

• Checking the search volume of a keyword
• Find all related keywords and phrases that a brand can target
• Monitor the activities of your competitors 
• Check your target audience and learn about their search intent

It is not an exhaustive list of capabilities of a modern keyword mapping tool. There are many other elaborated options that these tools can offer. It would help if you researched thoroughly to choose the software tool that stands tall on your expectations and gives effective results.

Who Should Be Using Keyword Mapping Tools?

Anyone running a website and looking forward to ranking it higher in the SERPs can use the keyword mapping tools. You can be a business, brand, service provider, or freelancer. If you want to promote your products or services on the web, these tools can help. It eases the job and ensures productive results. 

How to Use Keyword Mapping Tools

There are multiple ways you can use keyword mapping tools for your business. You can use it to identify the relevant keywords that you should use on your website content and metadata. It will improve your SEO performance and help your website rank higher to enhance your visibility. Improved visibility eventually helps achieve the sale targets and multiplies the revenue generation. 

At the same time, these tools can help identify your competitor’s keywords. Knowing their targeted phrases, you can outperform them and improve your online ranking too many folds.

The usage of tools also depends on the features and functionalities it offers. Thus, it is better to explore how a particular tool can help and use it accordingly.

Top SEO Keyword Mapping Tools

Listed below are some tools that you can use to create a keyword map for your brand. 

1. Ahrefs

It is an effective SEO keyword mapping tool, providing multiple functionalities on a single platform. The user interface is easy to use, and anyone from beginner to expert level can conveniently use it. You can find the keywords relevant to your business and identify the competitor strategies to get expected results.

Features that the tool offers:

• Tools for SEO audit
• Analytic reports to study competitor strategies.
• List of powerful keywords that can help your SEO performance 
• Content Explorer feature, which tells you what competitors are publishing.
• Rank Tracker to keep you informed about your performance.
• Strong community to provide timely assistance to users.

It is a tool that you can use even if you lack a deep understanding of SEO concepts. Startups, individuals, new brands, and even multinational businesses can opt for it to get better visibility.

Price: Strating at $99.00/month (Ahrefs Webmaster Tools available to website owners for free) | More Information

2. AudienceKey

AudienceKey is a cloud-based keyword mapping software that describes itself as “iterative mapping.” You get a spreadsheet of relevant keywords that lets you sort, label, and assign the keywords to different parts of your sitemap. Additionally, this tool makes it easy for users to segregate the keywords into groups and clusters. It is an excellent way to refine your SEO strategies to get effective results. 

Features that the tool offers:

• Tools to make keyword and analytic report sharing convenient amongst the team members.
• Unique filters to create keyword mapping.
• The ability to bulk-update aspects of your keyword map
• Tools for bulk-import and quick-updation of the existing lists.
• Automatic data integration and ongoing keyword tracking tools to ensure that you rank higher in the search results. 

If you already have a set of SEO tools but want to add specific keyword mapping software to them, AudienceKey is an ideal choice. More than a keyword research tool, it is a tool for creating keyword maps and clusters. However, it is a little expensive for individuals and small teams. So it would be best for those having a considerable high budget.

Price: Starting at $495.00/month | More Information

 3. Moz

Moz is an extensive family of SEO tools that can help you manage your keyword research and mapping tasks with ease. It works well for users at all stages in their SEO journey, but its scalability is best for larger organizations. 

Features that the tool offers:

• Functionality to research keywords which you’ll then assign to your sitemap
• Tools to conduct a successful SEO audit of your website
• Various keyword analysis tools for competitor analysis. 
• Functionalities to help you keep track of your website ranking.
• Keyword metrics and lists to identify the words and phrases that will help you create an effective mapping strategy. 

If you are looking for an all-in-one SEO solution that offers all the essential keyword mapping tools, you should definitely consider Moz.

Price: Starting at $99.00/month | More Information

4. SEMRush

SEMRush is a robust SEO keyword research tool popular amongst people from different business verticals. You can use it in keyword mapping and all other aspects of website SEO practices. It is a multi-dashboard tool with functionalities to boost your keyword mapping efforts to get desired website rank. The best part is that users from any background can use this tool with utmost ease.

Features that the tool offers:

• Different tools for site audit and keyword research
• On-page SEO tools to help you tweak your site’s keyword optimization
• Report for your local and global SEO results to help you plan your SEO strategies accordingly.
• A Keyword Gap tool that allows users to compare their site with competitor sites to find the difference in their SEO keyword strategy

A website owner, freelancer, agency, or brand looking for a robust SEO tool can use SEMRush. It offers extensive services to help you dig deep into your website’s optimization, such as backlink-building and keyword mapping. 

Price: Starting at $119.95/month ($99.95/month if paying annually) | More Information

Conclusion

There are countless tools for keyword mapping in the market. Which one would give positive results depends on your requirements. It is better to do thorough research and explore multiple options before using a tool to support your SEO strategy. Once you finalize the software tool, the results will blow your mind!